We create an interview simulation:

Time of occurrence: early morning 

Advance notice: previous working day at lunch, a couple of hours before end of workday 

Format: classic radio morning interview 7-8 minutes Topic: current news or upcoming event Training duration: interviews + analysis, depending on the group total 2-3 hours or individually 30 min per person.

The objective is to get answers to the following questions:

• Were the organization's most important messages brought out?
  
• How do they manage when they didn't hear the question properly?
  
• How does the spokesperson prepare: talking points, topics, Q&A?
• Do they ask for the opportunity to discuss the focus directly with the journalist before the morning phone interview?
• What will happen during the interview taking place at 7:00?
• Is the speaker sufficiently alert, awake, clear, attentive?
• Do they choose the right location to hear questions, whose content might get lost over the phone?

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