Liisi Treier

Head of B2B

At Agenda, Liisi is responsible for developing the B2B sector, with a focus on holistic, or 360°, marketing communications. She advises companies on how to align communications and marketing with business objectives and shape a unified whole out of different channels and activities. Liisi's experience is particularly strong in complex and technical B2B sectors, including infrastructure, construction, energy, finance and insurance. Her strengths lie in B2B and integrated marketing communications, strategic communications and positioning, expert content and thought leadership. Liisi is skilled at turning complex business and expert topics into clear, credible and audience-relevant communications, and at bringing together PR, owned channels, content, employer branding and other marketing activities into a coherent whole.

Liisi has more than ten years of experience in communications, marketing and brand management, both on the agency and the corporate side. Before joining Agenda, she led brand and communications at Verston and worked on group-level content strategy and communications. She has also previously worked as a PR consultant at Agenda PR and as Head of Marketing and Product Development at Salva Kindlustus. Liisi holds a degree in civil engineering and a master's degree from TalTech, and has also studied communications management at Tallinn University.